

Described as "a response to the 'identity politics' of the left", the event attracted several hundred participants and thousands of counter-protesters, who vastly outnumbered participants of the parade. In 2019, the American organization Super Happy Fun America led a straight pride parade in Boston, in the United States, in August of the same year. However, Alexey Lisovenko, the then deputy head of United Russia in Moscow, stated that the design of the flag had been done with the approval of creators of La Manif pour tous ' flag.

The French organization against same-sex marriage La Manif pour tous accused the party of plagiarism, as the flag it used was highly similar to the one used by United Russia, with the only differences being that the French organization's flag has two children and not three. One portrays the family and text in red in a white background while other two display the symbols in white on a red or blue field.

It has three variants, each representing one of the three colors of the flag of Russia. It was created as a response to the legalization of same-sex marriage in the United States earlier on the same year. It consists of a woman, a man and their three children with a hashtag saying #НастоящаяCемья ("#RealFamily") below. In 2015, the Russian political party United Russia, of which the then President of Russia Vladimir Putin was then part, introduced a straight pride flag to be displayed on the Peter and Fevronia Day (also known as the Day of Family, Love and Faithfulness). Another variation with the male and female gender symbols imposed over its field also exists. One uses white, grey and black colors, also mimicking the rainbow flag and originating in the early 2000s. Flag used by supporters of the "super straight" trend Ī flag composed of alternating black and white strips, with a design similar to the rainbow LGBT pride flag, was created to represent straight pride.
